DECEMBER 29, 2011 By Girish Kumar Dubey
In a bid to promote and enhance sale of 'Khadi', India's traditional hand woven cotton cloth, models in northern Uttar Pradesh state sashayed down the ramp, on Wednesday (December 28) showcasing ethnic and western 'Khadi' dresses.
The event included both men and women attires fabricated in 'Khadi'.
The male models showcased ethnic Indian men's shirts and traditional kurtas, traditionally associated with Muslims aristocracy, while the female models walked the ramp in unique 'Khadi' skirts, tops and Indian apparels (Salwar kameez).
Organiser of the event, Naveen Jaiswal stressed that the event aimed at attracting large number of people to get inspired for buying 'Khadi' garments.
"Various models, male and female, showcased 'Khadi' outfit in the fashion extravaganza and looked different. Their outfits attract people. We are expecting that this show would prove effective, inspiring large number of people to take 'Khadi' garments and increasing sale of our products," said Jaiswal.
The audiences praised the initiative been taken to promote 'Khadi' India's traditional clothe to the next level. Mahatma Gandhi (father of the nation) made it popular, as he used to spun cotton to make 'Khadi' cloth.
"People have this misconception that 'Khadi' is mend for politicians and elderly villagers, however seeing this fashion show it is clear that youngsters can also wear it and look great," said A local, Ajit Singh.
The purpose behind organizing the event was to change the trend and introduce innovative 'Khadi' apparels to the public.
"The purpose behind sashaying down the ramp in 'Khadi' attires was to create awareness among people by showcasing it as hip and interesting manner. Usually people take 'Khadi' outfits as their day-to-day attire but our purpose was to convey to people that 'Khadi' is in trend and has vast scope. Now, various kinds of 'Khadi' dresses are available in the market including casual, trendy and formal dresses that can be worn easily to make us comfortable," A model, Poonam Dubey.
In India, 'Khadi' is not just a fabric, but it reminds about a movement started by Mahatma Gandhi, aimed at promoting Indian cloth and boycotting foreign products.
In a bid to promote and boost sale of 'Khadi', India's traditional hand woven cotton cloth in the country, models in northern Uttar Pradesh state sashay down the ramp, showcasing exquisite ethnic and western 'Khadi' dresses.
PLEASE NOTE: THIS EDIT CONTAINS CONVERTED 4:3 MATERIAL
VARANASI, UTTAR PRADESH, INDIA (DECEMBER 29, 2011) (ORIGINALLY 4:3) (ANI-NO ACCESS BBC)
1. A MALE MODEL WALKING THE RAMP IN PURPLE 'KHADI' (THE INDIAN HAND WOVEN COTTON CLOTH) SHIRT AND BLACK JEANS
2. A FEMALE MODEL WALKING THE RAMP IN 'KHADI' SKIRT AND TOP
3. ANOTHER FEMALE MODEL SASHAYING DOWN THE RAMP IN 'KHADI' SKIRT TOP
4. AUDIENCE SITTING
5. TWO FEMALE MODELS SHOWCASING 'KHADI' OUTFITS
6. AUDIENCE SITTING
7. MALE MODELS STANDING IN 'KHADI' KURTAS (TRADITIONAL INDIAN OUTFIT),
8. A FEMALE MODEL WALKING AROUND THEM IN WHITE 'KHADI' SUIT
9. (SOUNDBITE) (Hindi) ORGANISER OF THE EVENT, NAVEEN JAISWAL, SAYING:
"Various models, male and female, showcased 'Khadi' outfit in the fashion extravaganza and looked different. Their outfits attract people. We are expecting that this show would prove effective, inspiring large number of people to take 'Khadi' garments and increasing sale of our products."
10. FEMALE MODEL WALKING THE RAMP IN ORANGE COLOUR 'KHADI' TOP AND BLACK SKIRT
11. TWO MODELS SASHAYING DOWN THE RAMP IN 'KHADI' OUTFITS
12. AUDIENCE SITTING
13. TWO MODELS WALKING THE RAMP IN 'KHADI' KURTAS
14. (SOUNDBITE) (Hindi) A LOCAL, AJIT SINGH, SAYING:
"People have this misconception that 'Khadi' is mend for politicians and elderly villagers, however seeing this fashion show it is clear that youngsters can also wear it and look great."
15. (SOUNDBITE) (Hindi) A MODEL, POONAM DUBEY, SAYING:
"The purpose behind sashaying down the ramp in 'Khadi' attires was to create awareness among people by showcasing it as hip and interesting manner. Usually people take 'Khadi' outfits as their day-to-day attire but our purpose was to convey to people that 'Khadi' is in trend and has vast scope. Now, various kinds of 'Khadi' dresses are available in the market including casual, trendy and formal dresses that can be worn easily to make us comfortable."
16. A MODEL SASHAYING DOWN THE RAMP IN 'KHADI' OUTFITS
17. TWO MEN WATCHING THE FASHION SHOW
18. MALE MODELS WALKING THE RAMP IN TRADITIONAL 'KHADI' APPAREL
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