DECEMBER 29, 2011 By Girish Kumar Dubey
Floriculture business bloomed in India's northern Uttar Pradesh state, as farmers in Varanasi city work determinedly to keep up with rising demand of flowers during the New Year gifting season.
Flowers especially roses have become the latest gifting fad during the New Year season.
Even the wholesale floral distributors worked overtime as the sale has grown during the past week.
While interacting with mediapersons on Thursday (December 29), a farmer Balkishan said most of the farmers took to floriculture due to higher profits in the business.
He added that due to the symbolic significance, there is a high demand of roses, which has led them into paying more attention to its cultivation.
"We are into the cultivation of roses as well as various other flowers. But right now there is high demand of roses due to the celebration of New Year, January 1, as people prefer to give roses as gifts, since it is being considered as a symbol of peace and friendship. So due to high demand we are working more on its cultivation," he said.
Likewise, another farmer Bulan Patel illustrated that flowers are being preferred over other unfashionable gifting items like cards etc. "There is more demand for of roses for January1, so we are busy in its cultivation. The people prefer the roses to cards etc, as all such things are considered as old-fashioned gifts. People prefer flowers and so there is an increased demand for it," he said.
A single rose usually sold for Rs.15 to Rs.20, considerably doubles in price rising up to Rs.25 or above, during the gifting season. Apart from their ornamental significance, roses are symbolic romantic gifts, popular amongst youngsters.
Floriculture business blooms in India's northern Uttar Pradesh state, as farmers toil to keep up with the rising demand of flowers during the New Year gifting season.
PLEASE NOTE: THIS EDIT CONTAINS CONVERTED 4:3 MATERIAL
VARANASI, UTTAR PRADESH, INDIA (DECEMBER 29, 2011) (ORIGINALLY 4:3) (ANI-NO ACCESS BBC)
1. A ROSE FARM
2. ROSES IN THE FARM
3. WOMEN WORKING IN THE FARM
4. A FARMER WORKING IN THE FARM
5. ANOTHER FARMER REMOVING WEEDS FROM THE FARM
6. ROSES IN THE FARM
7. DIFFERENT FLOWERS GROWN BY THE FARMERS
8. VARIOUS FLOWERS
9. (SOUNDBITE) (Hindi) BALKISHAN, A FARMER, SAYING:
"We are into the cultivation of roses as well as various other flowers. But right now there is high demand of roses due to the celebration of New Year, January 1, as people prefer to give roses as gifts, since it is being considered as a symbol of peace and friendship. So due to high demand we are working more on its cultivation."
10. A WHOLESALE MARKET OF FLOWERS
11. GARLANDS MADE FROM DIFFERENT FLOWERS KEPT ON THE GROUND
12. A GARLAND MADE FROM ROSES
13. MEN SELLING FLOWERS
14. A BOUQUET OF ROSES
15. A CUSTOMER BUYING A BOUQUET OF GLADIOLUS
16. BOUQUETS OF GLADIOLUS KEPT ON A SHELF
17. CUSTOMERS CHECKING OUT FLOWERS
18. RED ROSES KEPT IN A BASKET
19. (SOUNDBITE) (Hindi) BULAN PATEL, A FARMER, SAYING:
"There is more demand for of roses for January1, so we are busy in its cultivation. The people prefer the roses to cards etc, as all such things are considered as old-fashioned gifts. People prefer flowers and so there is an increased demand for it."
20. THE WHOLESALE MARKET
21. A GARLAND SELLER STANDING
22. A MAN CARRYING PILES OF GARLANDS
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